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Communications & Social Media Director

Permanent, Part-Time (20–25 hours/week)
 $23–$27 per hour, depending on experience

The Communications & Social Media Director leads Illusion Theater’s digital presence and public-facing communications. This role develops and executes integrated marketing and communications strategies that advance Illusion’s mission, strengthen brand identity, and deepen audience and community engagement.

Working closely with staff leadership, Audience Services, and Education, the Director creates compelling content across platforms; manages social media, website, and press efforts; analyzes performance metrics; and stays current with emerging trends and technologies to increase visibility, engagement, and attendance.

Key Responsibilities

Strategy & Planning

·       Design and implement comprehensive communications and social media strategies aligned with Illusion’s artistic, educational, and organizational goals.

·       Plan, execute, and oversee integrated campaigns across digital platforms, email, website, and press, including both organic and paid efforts.

Content Creation & Brand Management

·       Create, edit, and publish engaging content—including text, graphics, photography, and video—for Facebook, Instagram, LinkedIn, YouTube, the website, and email.

·       Collaborate with graphic designers and photographers.

·       Maintain content calendars and ensure a consistent brand voice and messaging.

·       Develop posts, stories, reels, events, and visual assets in collaboration with graphic design contractors.

·       Serve as an ad hoc photographer and videographer to support content creation; manage video platforms including YouTube and Vimeo.

Community Engagement

·       Monitor social media channels; respond to comments and messages; foster dialogue; and manage spam and user-generated content.

·       Maintain Illusion Theater’s YouTube channel.

·       Manage The Amphitheatre at Lyndale Gardens’ Facebook and Instagram accounts seasonally.

Analytics & Performance

·       Track and analyze key metrics, including reach, engagement, conversions, and attendance impact.

·       Use data insights to refine strategies and report on performance and return on investment (ROI).

Website Management

·       Maintain an up-to-date, engaging website that reflects current programming and integrates social media content.

·       Oversee website administration, updates, design, and development in coordination with staff and contractors.

Public Relations

·       Develop and implement PR strategies.

·       Write and distribute press releases and announcements.

·       Manage media contacts and relationships.

Collaboration & Administrative Support

·       Collaborate with staff across departments to support marketing, education, and audience engagement goals.

·       Assist the Education department with promotional and school materials.

·       Coordinate with third-party designers and video editors to ensure timely delivery of materials.

Skills & Qualifications

·       Proven experience in communications, social media, or digital marketing.

·       Strong writing, editing, and storytelling skills.

·       Experience with video production, filming, and editing.

·       Familiarity with social media analytics, digital marketing tools, and SEO.

·       Working knowledge of website platforms and basic web design principles.

·       Creative, organized, and analytical, with strong project management skills.

·       Ability to manage multiple projects, meet deadlines, and work both independently and collaboratively.

·       Interest in or knowledge of theater and the performing arts.

Desired Experience

·       Background in marketing, advertising, or public relations.

·       Experience with arts or nonprofit marketing.

·       Proficiency with creative design software.

Additional Notes

·       Evening and weekend work may be required, particularly during performance seasons.

·       This is a highly collaborative role, well-suited to a creative, self-directed professional.

·       Ongoing learning and staying current with digital and marketing trends is essential.

To Apply 

Please complete the Application Form (including a cover letter and resume) here: Communication & Social Media Director Application

Questions contact Tree O’Halloran at Tohalloran@Illusiontheater.org. 

Position open until filled.

• Some evenings/weekends required 

• Collaborative, creative environment with growth opportunities